How Semrush Works

What is SEMrush?

Online marketers face new challenges every day. SEMrush was designed to resolve internal selling needs. It will assist you handle the most SEO, PPC, Content, PR and Social Media issues.

SEMrush is a complete tool suite for digital marketing management. It offers skilled full visibility into traffic from multiple communication channels and to achieve an insight into the effectuality of their promoting approaches. As SEMrush provides valuable engagement info, digital marketers square measure higher armed to position the brands they work with higher.

Moreover, SEMrush permits promoting professionals to achieve leverage over their competition by giving them valuable insight into what their users and prospects have an interest in. Once they need known those topics, they’ll use them in making additional partaking content.

How Semrush Works?

Marketing Strategies

• It gives traffic sources report: how much of your rivals’ web traffic comes from social media, search engines, paid ads, referrals and direct.
• It provides mobile traffic data: how much of your rivals’ traffic comes from mobile devices compared to desktop computers.
• It shows geographic traffic distribution: the map of your rival’s website traffic coming from all across the globe.
• You can discover which SERP (Search Engine Results Page) features your target keywords have triggered.
• You can make advertising research: you can see actual copies of your competitor’s PPC ads and get detail historical data about their past campaigns.

Backlinks and Mentions

• You can do brand monitoring: you may set up a campaign to track all web mentions of your competitor’s brand name. Discover the sites and blogs that mention them and could be targets for you too.
• Backlink Analytics could be done: all of the websites that link to a competitor — sort by referring domain with the most authority, view top anchors, and more.
• You can catch backlink gap: compare up to five websites and discover the sites that link to competitors but not you for more outreach targets.

Advertising and Traffic Analytics

• You could get display advertising reports: the media, text, and HTML display ads (Google Display Network) from competing advertisers and publishers in your niche.
• SEMrush gives you device type data: you could analyze the density of advertisements that your competition placed on apple and android mobile devices, tablets and desktops.
• It provides you traffic analytics: you can analyze the potential value of a publisher by estimating their domain’s traffic volume.

Organic Research & Traffic Analytics

• You can get organic research: it could be evaluated prospect’s market position from different perspectives using multiple metrics (traffic, positions, competitors, etc.).
• You can reach all traffic analytics: you could easily estimate business capabilities of potential prospect based on its web traffic volume and sources, representation in regions & gap between them and rivals.

SEO

• You may make over 80 on-page and technical SEO checks: you can duplicate content, AMP errors, broken links, HTTPS analysis, hreflang attributes, crawlability and indexability.
• It’s easy to configure: you could include and exclude specific pages, schedule daily or weekly auto-recrawls.
• SEMrush has high crawling speed: it takes minutes to crawl hundreds of your domain’s pages, subdomains and subfolders.
• It shows you issues prioritization: it can detect critical issues on your most viewed pages and find out how to fix them.

Backlink Audit

• With SEMrush you have no backlink will go undetected: the tool analyzes data from the SEMrush database, Google Search Console, and third-party sources.
• Each link gets a toxicity score: over 40 toxicity markers, including link directories, spam TLDs, and mirror pages.
• It has lost backlinks recovery: you could quickly discover lost backlinks and reach out to their owners.
• It comes with automated link removal solution: it sends out removal requests to domain owners or add bad links to the disavow list.
• It provides you health status updates: you can monitor the state of your backlink profile with regular email reports.

Monitoring Your Website’s Positions Across Different Locations And Devices Requires The Skills Of A Superhero

• It has a feature that makes position tracking any device, any location: it is fast and easy comparison of mobile vs. desktop performance in any geographical location.
• SEMrush will let you notified about any changes: you can set up alerts to know if your website is gaining or losing positions in SERPs.
• It tracks up to 20 competitors: you could basically compare how you’re performing against your top competitors.
• It has SERP (Search Engine Results Page) features analysis: you may uncover more opportunities to get into Featured snippets, Local map packs, AMP3s, etc.

Keyword Research

• It comes with a great feature called “keyword magic tool keyword grouping”: with that, keywords are automaticalIy split into groups/subgroups by topic.
• You can reach to real-time metrics: CPC, search volume, click potential, and AdWords competition level.
• You get keyword difficulty score: you can discover the average keyword difficulty per keyword or keyword group.
• It gives SERP features overview: you might see which SERP features your target keywords have triggered.
• It has question-type queries: identify the most searched questions containing your target keyword.

Domain Analytics

• SEMrush tool has an all-encompassing overview panel: a smart combination of reports featuring organic and paid search results, backlinks, and display campaigns.
• You can reach competitors’ traffic sources: you can see where their traffic comes from — direct, search, referral or social.
• You can get keyword gaps: you may find keywords you haven’t thought of that help your competitors gain traffic.
• You will also have backlink insights: you could find out who is linking to your competitors and discover new partnership opportunities.

Organic Traffic Insights

• In SEMrush optimizing your SEO strategy for each version of your website makes you go back to the drawing board every other day.
• It gives tracking pages’ performance by device: you can haveyour weak points and concentrate on them.
• It gets GSC integration: you could find the keywords that bring traffic to specific URLS.
• It will show you your not provided keywords: you can get a detailed list of keywords your pages are indexed for after connecting to your GA account.

SEMrush Sensor

• It’s impossible to keep up with Google’s algorithm changes but with SEMrush you will be able to catch it.
• It comes with a feature which makes daily SERP volatility tracking: you may follow how much Google’s search results change on a daily basis — the higher the volatility, the more likelihood of an algorithm update!
• It shows volatility by industry: you could easily compare industries to see if an algorithm update affected your industry more than others.
• You get personal score: you might create a Position Tracking project and Sensor will give you a “personal score” of how much Google’s results are changing for your target keywords.

Social Media

• 6 networks tracked in SEMrush: Facebook, Twitter, Instagram, YouTube, Google, Pinterest, and LinkedIn.
• Vital metrics at your fingertips: audience, activity and engagement dynamics.
• It shows you best-performing content: you can catch competitors’ posts that got the most social engagement.
• You could make social channels comparison: identify the most efficient platforms your rivals are active in.
• Without no switching between tabs: you can use one tool to post across all major social networks.
• You can make custom schedules and gueues: set your own posting schedule and put your post in the gueue.

Keywords Tool

• You could reach new keywords within easy reach: reveal competitors’ keywords, get-long tail suggestions, and identify the best keywords for local PPC campaigns.
• It gives keyword list refining options: easily remove duplicates and unnecessary elements from your keyword lists.
• Cross-group negatives discovery can be made: you might eliminate keywords that are causing your ads to compete with each other.
• Oyu can have AdWords-friendiy export: two clicks to get a .csv file that fits all AdWords reguiremenis.

 

Ad Builder

• SEMrush has ads research: you may explore others’ ads finding them by seed keyword or by competitor’s domain.
• It has handy interface for ad creation: character limits, instant preview, suggestions from your rivals — all gathered in one place.
• It shows advanced editing options: dynamic keyword insertion, bulk editing, tracking codes and more.

Display Advertising Report

• I get device targeting analysis: you could discover which devices and OS your competitors prefer focusing on.
• You can make location analysis: filter your competitors’ creatives by country to find out how they localize their campaigns.
• You could get publisher analysis: explore the most popular publishers your competitors are targeting.
• SEMrush gives live ad examples: pinch best visual ideas, find ideas for new CTAS, explore best-performing banner formats.
• It gets the most recent data: you may filter your results for the last 7, 15, 30, or 90 days.

Advertising Research

• It comes with comprehensive dashboard: you could see the estimated volume of traffic your competitors are getting from PPC, along with the keywords they’re targeting.
• It can give you ad ideas: explore your competitors’ ad examples to get inspiration for your own ads.
• It provide you mobile data: the keywords and ads your rivals are using in their mobile PPC campaigns.

CPC (Cost Per Click) Map

• It gets industry analysis: how popular an industry is in each state and how affordable it will be to advertise for keywords in that industry.
• It gives regional research: you might compare the average CPC of keywords in an industry between states to find the most affordable regions to advertise in.
• You can search demand calculations: compare the average search volume of keywords in an industry between states to identify what searches have the most demand.

Content Marketing

• You have easily most popular topics at hand: find ideas that resonate with your audience in a click.
• It has easy evaluation: you could prioritize your search results by volume, difficulty or topic efficiency.
• It gives data-based analytics: which subtopic or headline gets more backlinks.
• You can see popular guestions: what topics people are discussing in online communities.
• SEMrush tool has SEO Content Template: basic recommendations regarding your page title, meta description, etc.
• It gives you context awareness: how your rivals used your target keywords.
• It gets perspectives at hand: uncover semantically related words, domains you should get backlinks from, and potential readability score and suggested text length.
• It has SEO Writing Assistant Live overall score: real-time scoring of your content’s SEO potential as you draft a webpage in Google Docs or WordPress.
• You can have your articles’ readability analysis: receive a target readability score and measure how easy it will be to read your new content in real-time.
• You can plagiarism check: automatically cross-check the entire internet for any passages or phrases in your piece of content that appear elsewhere on the web.
• You can set tone of voice: define the tone of voice of your content, detect most casual/formal phrases and align with the overall style of your message with the help of a machine learning algorithm.
• SEMrush tool has content audit: you could learn which pages perform well, and which need a bit of a brush-up.
• It comes with all kinds of metrics: measure the quality of your content by social shares, backlinks, and user behavior.
• It has external post tracking: monitor the performance of your content (Google rankings, shares, and more).
• You can make straightforward management: coordinate your content update workflow right in the tool.

Brand Monitoring

• It comes with new promotional opportunities: find out who mentions you, your competitors or any particular keywords.
• You can check brand monitoring score: judge how trustworthy your mention is.
• The tool has backlink analysis: who links to your or your competitors’ brands and how often.
• You have multiple ways to manage your mentions: filter them by resource (news, blogs or web) or filter resources by their authority score.
• SEMrush has sentiment analysis: understand what people actually say about you and classify your mentions by sentiment: positive, negative or neutral with the help of a machine learning algorithm.

In Summary SEMrush not only helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear, can be easily incorporated into your digital marketing strategy and can significantly improve your performance.

You can get 7-day trial if you would like to give it a try. Click here to claim your trial.